This article first appeared in Ontario Health Promotion Bulletin #127.1 Introduction Corporate sponsorship can be a great way to fund health promotion events and programs that you otherwise would not be able to run. But, it can also be a...
This article appeared previously in Canadian FundRaiser "More individuals are interested in your cause than corporations." According to Dory Vanderhoof, you will on the whole be better off by developing an individual major gifts program than by going for sponsorship...
Sponsored organizations, as well as sponsors, sometimes wonder if a contract is really necessary to define the relationship between the two parties. The answer is, "Absolutely!" Even when the commitment from the sponsor does not seem large, it is still...
This article appeared previously in Canadian FundRaiser No one knows how big the sponsorship scene in Canada is, and even sponsorship guru Judith Barker, editor and publisher of The Sponsorship Report, is not quite sure. No organization is collecting information...
What's every charitable event organizer's worst nightmare? Nobody buys tickets; nobody shows up. The same nightmare haunts sponsoring companies. Never forget that sponsors want strong, positive publicity for the dollars they have invested. All this means that getting the word...
Frequency, the second member of the trinity of Direct Marketing - Recency, Frequency, and Monetary (RFM) analysis, plays an important role in the development of a strong marketing database. Frequency refers to the number of times a donor makes contributions....
Sponsorship proposals are very individual documents. They are specific not only to the sponsorship seeking organization but also to the specific corporation to be approached. For sponsorship investments over $1,000, there is (or should be!) no such thing as a...
Originally published in Canadian FundRaiser If you have records of response to your mailings, and of course you do, you can turn your knowledge of donor recency into a fundraising powerhouse. The concept is simple enough: the more recently a...
Step one in the pricing decision process for a nonprofit organization is the development of a complete inventory of all the benefits your organization might potentially offer to sponsors. Step two calls for you to come to grips with which...
Sponsorship pricing can be a thorny issue. And with the growing complexity of npo/corporate partnerships, the task is not getting any easier. In this two-part series, we'll explore pricing for the sponsorship-seeking organization. At the outset, let me clarify where...
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