There are three key periods in designing effective sponsorship relationships that last well beyond the initial cheque presentation. These stages of development are captured in the acronym AIM: reaching Agreement, Implementation of the program, and Measurement of progress and results....
"Accountability" has become an important watchword in fundraising. The need for it has always been a legal requirement in fundraising, but what it meant and the public’s awareness of it have developed in recent years. Our next few columns will...
Few topics generate more heated discussion in non-profit organizations than whether development professionals (staff or consultants) should be paid a percentage of the money raised, receive commission-based compensation, or be paid a performance bonus. Perhaps because it is a practice...
Researchers Guy Mallabone, Vice-president of Southern Alberta Institute of Technology (Calgary) and Tony Myers, Associate Director of Development at the University of Alberta (Edmonton) conducted this national study as part of their master's thesis in Philanthropy and Development at Saint...
There are many situations in which charitable receipts may be improperly issued. The tax issues involved, however, are so many and detailed that any charity actively involved in a number of fundraising programs should have access to a summary of...
Throw away those pewter pins and plaques and get out your phone books. New research shows that donors don't want formal recognition, just information. Speaking earlier this month at a meeting of the Vancouver chapter of the National Society of...
This article was originally published in Canadian FundRaiser David Ogilvy founded one of the world's most successful advertising agencies - Ogilvy & Mather. But he did more than create some of the world's greatest ads. For many years he was...
This article was originally published in Canadian FundRaiser. Size counts! The bigger it is, the better it is! That's your house mailing list I'm talking about, but the statement is true only up to a point. Your list might be...
The use of partnerships between commercial entities and nonprofit organizations to market commercial products using the names and logos of the nonprofit organizations is a growing trend. It's worth an estimated one-half billion dollars in the USA that raises significant...
This is the era of high-tech delivery of information in an instant. The Internet is accessible from any telephone line, and laptop computers let us take the facts and figures -- all the facts and figures -- to wherever they're...
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