Marketing for the Cause: A Growing Trend in Corporate Philanthropy

Over the years, pennies have helped send athletes to the Olympics, buy wilderness habitat, and fund important programs run by a wide range of nonprofits. Many of these pennies have been generated by cause-related marketing programs (CRM), where a company...

Why good fundraisers are never paid on commission: Advice for start-up fundraising programs

Organizations that need to raise money often think it makes sense to hire someone to raise the money for them and pay that individual a commission on the money they bring in. This is especially true of smaller nonprofits just...

Examining the board’s role in fundraising

As the nonprofit sector evolves, and with government funding in decline, more and more organizations are finding that a fundraising board is now a necessity. Realizing this, they then face the challenge of involving their board in fundraising, not always...

Information Interviews: Put your future donors in the driver’s seat

With donors becoming increasingly strategic in their giving, offering more substantial commitments to fewer agencies, the question becomes 'how can you get your agency on their philanthropic map?' Why not ask them! Once a potential donor has been identified, making...

Good Fundraisers Sometimes Come in Small Packages

Fundraising is often at the forefront of nonprofit agendas since without funds the organization may not exist. Groups spend a lot of time, energy and resources working to become better fundraisers, by reading books, taking courses or even hiring an...

How the New Rich give

Who are the "New Rich"? The 'new rich' are mix of all different sorts of people in a wide range of fields. They can be executives at large companies, high tech workers, celebrities, or your local car dealer. Among them...

Using the Direct Approach to Reach Donors

Direct mail has long been a tried and true method of fundraising, and a mainstay for many nonprofit organizations in Canada and around the world. Although it is not always cost-effective, there are a variety of reasons why groups continue...

Would Your Grant Request Approach Make the Grade?

This article appeared previously in Canadian FundRaiser Charities present many grant requests to our donor board. It gives us an opportunity to better understand them and how we can help them achieve their goals. The crucial question, however, is: On...

So whose labels are you using?

This article originally appeared in Canadian FundRaiser. Personalized address labels can be effective vehicles to bring in new donors. But they're only cost-effective for large organizations that can buy supplies in bulk, and programs must be closely monitored to ensure...

Working with ten-year gifts

Ten-year gifts to charities are becoming an important tool in charitable fund raising, both for charities and donors. They help charities by being exempt from the 80% disbursement requirement that applies to donations received in the previous year. They help...