While so much of our daily lives is now conducted online, one vestige of our paper past - a remnant of fundraising days of yore - still holds strong. Direct mail, in all its varied and colourful incarnations, continues to...
One of the shortcomings of direct mail fundraising is that donors are usually thought of as numbers and not as people. Each donor or member in the database has a unique donor number that identifies that individual. You and I...
I am in charge of designing the invitations for our gala fundraising event. Someone I know that works on another charity fundraiser contacted me and asked my advice about invitations for an upcoming event. I gave her the name of...
A gift of life insurance presents donors with an opportunity to make a significant future gift to benefit a charity, while enjoying current and/or future tax savings. It is an economical way to give a larger and more lasting gift...
Have you thought about internal fundraising campaigns at your organization? Fundraisers spend a great deal of time, energy, and money to raise dollars for their organization from external donors. As they should; it's part of their job to maintain and...
This week's cover story is the first in a five-part series that offers nonprofit organizations a glimpse into their world from another perspective. In future installments, we will focus on the perspective of the media, volunteers, consultants, and donors and...
I am in the midst of negotiating a contract with a venue for our annual awards show (approx. 1,200 guests). I've been told that we are required to pay for onsite nursing services and a fire watch official. Do you...
What is the first thing you think of when you see a 10 or 11-year-old? Childhood? Innocence? Silly games being played out among happy-go-lucky children? Most of us would think of all those things and then smile reflectively, remembering our...
Direct mail fundraising is a numbers game. A game that changes all the time. Who could have predicted the advent of online giving? Or the popularity of sweepstakes? Or the rise of a generation of young donors whose primary method...
In the book, Fundraising for Nonprofit Groups, fundraisers Joyce Young, Ken Wyman, and John Swaigen offer what is probably one of the most direct and easiest to understand definitions of planned giving: "If a person gives you money now that...
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