What are corporate sponsor clients looking for these days from nonprofit organizations? How do they want us to make special events different, more unique? Corporate clients are looking for custom creativity, not cookie-cutter events. They are looking to be leaders...
A proven way to reactivate lapsed donors is to ask them why they have stopped giving. You can do this with a survey that you enclose in your mailing. Or you can leave space on the reply device for a...
How important is the invitation? Does the actual style/type of invitation make a difference in whether or not people accept? The invitation is extremely important - the look, the feel of the paper, layout, the font, the language used, the...
Closely associated with age, the concept of 'life stages' provides important insight to the marketing of planned gifts. This concept is of particular importance to gift planners because planned giving is very much a type commitment. There are certain times...
Did you ever wonder how generous a nation we are? Are you curious about how much money, time and resources you and your fellow neighbours give to those who need it most? Well, you can stop guessing. Statistics Canada just...
The most important letter in direct mail fundraising never asks for a donation. Thank-you letters increase donor loyalty, strengthen relationships and increase your chances of receiving more gifts in the future, including major gifts and legacy gifts. But only if...
Do you use your phones to reactivate lapsed subscribers, appeal to your high-end donors or upgrade giving levels? If you do, you are one of an increasing number of non-profit organizations that have realized that telefundraising can play a key...
Traditionally, when nonprofits and for-profits partner-up on an issue, it is usually because the former needs funding from the latter. In exchange for the cash infusion, the for-profit gets to laud a good deed and enhance its public image as...
Life cycle Gifts of new life insurance policies are usually targeted at middle to upper income donors in the 40-55 age group. In this age group, it is common to have individuals who have not yet built their asset base,...
Do you think it's necessary to create an event theme logo or event brand when doing nonprofit fundraising events? Does it help gain recognition or make the experience - and the sponsor and fundraising cause - more memorable? Event branding...
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