It was Friday afternoon one month before Christmas, when Verne Sawyer, owner of Frames Plus and Colours of Art in Frederick Mall, turned away from a line up of customers to answer the phone. It was a charity asking for...
Beyond cash, there are many other types of gifts that donors can give to charity. Adam Aptowitzer, a lawyer with the Ottawa-based law firm Drache LLP, reviews some of the options and what charities need to keep in mind when...
Nonprofit organizations play an integral role in our lives and infuse our world with a conscience. But their impact on our well-being notwithstanding, they also comprise a significant economic force, providing services and products, and achieving success on the same...
A successful major gifts fundraising campaign is not magic. It is a straightforward, concise process of executing well-defined components arranged in a step-by-step progression. I know this to be so because I have seen it done over and over again...
Most not-for-profit organizations host events; these can be in the form of a fundraising activity, a board meeting or a myriad of situations where individuals are brought together to further the mission of the organization. This article offers tools and...
As a nonprofit, is there any point in holding an event that is not also a fundraiser? There are many reasons to hold an event, and even as a nonprofit organization, they do not necessarily all have to be fundraisers....
Canadians have always had a reputation for being kind, polite and generous. While it’s tough to quantify kindness and politeness, generosity is a more measurable subject. According to recent Ipsos Reid statistics, around 80% of Canadians give to charity every...
One of the greatest challenges in e-mail fundraising is poor open rates. The majority of donors who subscribe to email donor newsletters receive them but never open them. If you track your open rates, you likely already know that roughly...
My community has many needs. Sometimes as executive director I hear about new grant programs that would serve my community well, but the type of service is well outside what my organization does. I cannot just tweak. Should I go...
What are the best ways to advertise and promote our events? There are many ways to promote your event: Mailings to past attendees and donors. Approaching your sponsors and asking them to send out information about your event to their...
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