How long do most of your donors contribute to your organization before they walk away? One year? Five? Ten? You should know. Direct mail fundraising, like all effective fundraising, is about raising friends rather than raising funds. Raising a friend...
Is it okay to send invitations by e-mail instead of incurring the printing and postage costs? Will RSVP and attendance rates be affected? You have to know your target audience. How will they receive it? How will they perceive it?...
Canadians have historically risen to charitable funding challenges by donating their money and time to help alleviate suffering both at home and abroad. According to the 2004 Canada Survey of Giving, Volunteering and Participating (CSGVP), more than 22 million Canadians made a...
Benefits of a gift for endowment Benefits to the charity 1. Endowment funds provide financial stability Endowment funds provide a predictable stream of income. Providing a base upon which present programs can be built, and making long-range planning possible, endowment...
While cash donations are always welcome, many charities are also happy to accept gifts in kind. However, unlike cashing a cheque, it's not always clear what the value of a gift in kind actually is, which makes filling out a...
What kind of response rates do your direct mail fundraising letters generate? That's the most common question I'm asked by potential clients. And it's a good question, since nonprofit organizations need the highest response rates they can get in today's...
To receipt or not to receipt, that is the question. Well, actually, that's just one of the questions that crops up when a charity receives a donation. Adam Aptowitzer, a lawyer with the Ottawa-based law firm Drache LLP, reviews the...
If there's one thing that concerns both the corporate and nonprofit sector equally, it's the constant fight to minimize costs while maximizing returns. But where for-profits can operate relatively unhindered and calculate elaborate cost-saving schemes, some nonprofits can't even afford...
Are event auctions more trouble and work than they are worth? And is silent better than live? Online better than silent? Each style of auction has its pluses and minuses. Guests do enjoy them. Sponsors love that they can place...
The handmaiden of planned giving programs Endowment funds are often referred to as the future lifeblood of any charity, and the handmaiden of a planned giving program. Providing for the long term financial success of the organization, they are also...
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