In a 2011 survey of top 200 charities, as identified by Forbes, 97% report having a Facebook presence, 96% a Twitter account and 92% are using YouTube. But, as any community manager knows, Facebook and Pinterest are not a panacea...
Start by listening Almost a decade ago, my colleagues at Good Works and I conducted the first-ever quantitative research study of direct mail donors in Canada. We surveyed 500 Canadian direct mail donors who had made two or more gifts...
Open the floodgates! The wait is over! The 113-day spat that kept Canadians from enjoying the highest level of our national winter sport is finished, and with it, the dam withholding the millions of dollars, and ample publicity, that annually...
They may be Canada’s two coastal bookends, but two provinces, Nova Scotia and British Columbia, have recently taken almost identical measures to increase the power and reach of social venture organizations in each region. On December 4, 2012, Nova Scotia...
“We’re creative. We’re gonna sit at our desks typing while the walls fall down around us. Because we’re the least important, most important thing there is.” Those were Don Draper’s words during an uncharacteristically cynical moment in the hit series...
Canadian charities: ready yourselves. In late November a new, potentially game-changing foundation launched that could spell financial windfall for many charitable sector organizations over the coming years. Toronto-based Upside Foundation has set itself up as a national vehicle through which...
This column was written with the assistance of Ryan Turnbull, Director of Ethics and CSR, Eco-Ethonomics. Our charity needs to start a social enterprise to fund programs operating at a deficit. Do we need to replace the board with business...
Whether you are head of a grant-writing team that is applying to a national funding body for tens of thousands of dollars of ongoing support, or a solitary volunteer requesting money from your local car dealership to help purchase hockey...
Smartphone penetration is nearing 50% in Canada. But there’s been a 24% decrease in the number of organizations with an active text-to-give program.1 Actually, according to Katherine Winchester from the Mobile Giving Foundation Canada, a measly 114 Canadian charities have registered...
What were some highlights at the Association of Fundraising Professional’s Congress? Having just spent almost three days with several hundred of my colleagues, including some of the top international gurus, I thought this month's article was a good place to...
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