Over the last few years, a number of people in the nonprofit sector have started to question how the sector has always operated, wondering if things could be done differently. Some are even trying entirely new approaches to typical nonprofit...
Before we dive in and look at some turnkey ways to increase your cause marketing revenue, let’s start at the beginning. What is cause marketing? The way I use the term is in reference to all of the ways that...
A few weeks ago, I joined a small group of volunteers at the offices of Volunteer Toronto for an intensive three-day workshop. Participants — sent by the organizations with whom they volunteered — were taking part in a digital storytelling...
NOTE: Want to learn about easy-to-implement, cost-effective donor stewardship strategies? We partnered with Vanessa Chase for a free webinar on May 7, 2015. The recording is available here: Budget Friendly Ideas for Donor Stewardship. Most nonprofits are facing a similar problem...
We’ve all found a product whose abilities match its claims, enjoyed superior customer service or discovered an organization that does great work for a cause that is near and dear to our hearts. Our natural tendency in such situations is...
Claudia cares so much about a nonprofit that she donates $500 to the organization. The donation is well received, but Claudia discovers that the nonprofit needs another $500 to cover the expenses for upcoming programs. Claudia wants to help more,...
In late January, Statistics Canada released the results of its 2013 General Social Survey – Giving, Volunteering and Participating (GSS GVP). The bottom line: Giving and volunteering are up; total number of givers and volunteers are down. And the population...
Be sure to check out the first article in our two-part fundraising series, Hiring your First Fundraiser: Finding the Right Fit. It offers plenty of tips to small nonprofits that are looking to hire their first fundraiser: ideal search processes,...
This first article in a two-part series covers tips and stratgey for small nonprofits looking to hire their first fundraiser. Don't miss the follow-up article, Hiring your first fundraiser: Hitting the ground running, where we provide advice for fundraising professionals...
When it comes to fundraising, charities have a number of options available to them. Direct mail is a common one and events are popular. But ask any expert in the field and they’ll tell you that the biggest bang for...
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