Interested in learning more about how to create an effective sponsorship package? We've partnered with the author to present a free webinar on September 22, 2016. Click here for more information and to register! The practice of sponsorship sales isn’t...
It often seems like a fundraising holy grail: a long-term corporate partnership for your charity. But seasoned corporate alliance professionals will counsel that preparing for a corporate partnership is even more important than landing one. Here are top...
Whether you manage a peer-to-peer fundraising walk, run, ride, swim or other physical program, it is critical that you give your supporters a positive experience. Make them happy and you are laying the groundwork for growth next year. Disappoint them...
Companies across Canada and around the world, from “Mom & Pop” shops to multinationals, are making serious efforts blend profit and purpose. Whether it’s called ‘corporate citizenship’ or ‘cause marketing’, a huge amount of jargon has emerged around the concept...
Like many longstanding peer-to-peer campaigns, the MS Society of Canada’s MS Walk series has been trending downward since its heyday in the late 2000s. As peer-to-peer fundraising has matured, legacy events such as MS Walk are seeing their revenues get...
Want to learn more about how to attract the right prospects to your legacy giving program? We've partnered with the author for a free webinar on July 25. Everyone who registers gets a copy of the full recording, even if...
In 1958, Senator Mark Drouin proposed that Canada should host a world exhibition to celebrate our 1967 centennial. That idea eventually turned into the Montreal Expo and a six-month exhibition with a permanent site and infrastructure. The project cost $431...
We've seen many different fundraising campaigns in Canada over the last few years – Giving Tuesday, the Ice bucket Challenge, and others - which capitalize on a propensity for donors to buy into unique, disruptive giving opportunities for their favourite...
Today’s media industry is constantly in flux, with 24-hour news cycles demanding journalists keep to tight deadlines. What’s more, Canadian media has experienced a ‘slimming’ in recent years, with Rogers, Bell Media and Postmedia Network all experiencing redundancies. This landscape...
Want to learn more on this topic? We partnered with the author for a free CharityVillage webinar on May 19, 2016. Click here to watch the full recording. Does your board talk more about controlling costs and less about generating...
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