The Millennial generation, or NextGen, gets blamed for a lot of what is wrong in the world today. Common stereotyping includes labels such as entitled, unreliable, cynical and easily distracted. Clearly, many of these perceptions are misconceptions. I know some...
Every generation has its challenges and every era comes with its own brand of social upheaval. For many Canadians, contemplating the current state of economic, political and societal shifts can cause a certain amount of panic, or at the very...
What is GivingTuesday? Most people know about Black Friday and Cyber Monday...but GivingTuesday will be celebrated on November 28, 2017. It is a Canadian movement for giving and volunteering, taking place each year after Cyber Monday. The “Opening day of...
The holiday season is a critical time for charities and not-for-profits. According to Imagine Canada, we receive almost 40% of our funding between now and the end of December. This is the time that our fundraising machines kick into action...
Want to learn more about how to create a sponsorship proposal that works? Join us and the author for a free webinar on November 16! Details and registration here. Telling people “no” is an uncomfortable experience and people try to...
Surely by now Millennials must feel like monkeys in the zoo, analyzed and marketed to by everyone, quickly pronounced to be special snowflakes, condemned as slackers. Meanwhile, this generation — who loathes the generalized term for those born between roughly...
Strategy’s PROMO! Awards were recently announced, recognizing the best in brand activation and strategy. Charities that creatively portrayed their missions fared extremely well and, while none of the winners were paired with a corporate partner for these particular initiatives, they...
A message of diversity is sweeping the country and Canadian brands and organizations are taking a leading role in incorporating messages of inclusion and acceptance into their campaigns. A few examples: To celebrate 100 years in Canada, Harley-Davidson launched its...
As part of our work at The Sponsorship Collective, we review hundreds of sponsorship decks every year across Canada and the US. There are some simple changes that every sponsorship seeker should implement to make the strongest deck possible. A...
Want to learn more on this topic? We partnered with the author for a free webinar - watch the recording here. All hands on deck Years ago, I volunteered on the board of a large multi-service organization that operated a...
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