Do you see corporate fundraising as a key revenue opportunity for your small organization? If so, you’re not alone! But many small nonprofits and charities don’t have the experience or knowledge to get a corporate fundraising program started successfully. In...
Philanthropic organizations have long been working to address social inequality in Canada, focusing on issues like poverty, illiteracy, hunger, and homelessness. But today, they are grappling with another critical notion: equity. “I don’t think inequality will ever vanish, but equity...
A recent post by Tawanda Chirenda, Imagine Canada’s manager of corporate engagement, posited the question: Is corporate philanthropy dead? Chirenda noted that there is an evolution in corporate giving which may make some nonprofits wary, especially due to the trend...
Imagine you’ve just made your first gift to a charity. You’re feeling pretty excited about it all! It’s a cause that you’ve been feeling more connected to, and you’ve decided it’s time to get involved in a bigger way. You...
On June 20, 2019, the Special Senate Committee on the Charitable Sector released its report, Catalyst for Change: A Roadmap to a Stronger Charitable Sector, which included 42 clear recommendations. Because this comprehensive report has been called “a once-in-a-generation opportunity,”...
Where are my donors? Are your donors no longer responding to your calls, letters or emails? Or are they donating less frequently? If so, you might be asking your donors for too many donations. Soliciting gifts too often from the...
We all know the famous four P’s of the marketing mix: Product, Place, Price and Promotion. Times have changed, our consumers and audiences have changed and the landscape in which we all operate has changed. With that, the marketing mix...
I’ve been working with nonprofit leaders for over 10 years, and I always say that nonprofits need a vision, a roadmap, and funding to be successful. But what happens when you’re constantly struggling to get donations? It feels like you’re...
I’m writing this blog on an early-morning flight from Ottawa to Toronto. Today, I’m going to be a panelist at a joint CAGP-AFP luncheon and will be speaking to “How to Leverage the Boomer to Millennial Wealth Transfer”. I’ve been...
There’s a proverb in the Philippines that says: while the blanket is short, learn to bend. The saying teaches its listeners to make use of what they have. Such is the case with World Vision Canada. Founded in 1957 and...
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