Can a few dollars produce significant impact? And by a few I mean very little. Because that's the idea behind microgiving, a relatively new approach to fundraising that asks multiple donors to cough up small amounts of cash to support...
There is no such thing as a "small" nonprofit. Whether your cause is caring for just one refugee family or managing an entire displacement camp, running a rescue shelter for cats or saving an endangered species, to you — and...
Still sloughing off the effects of their 2008 banking meltdown, Iceland was in the news again recently when its government decided to amend their constitution by way of suggestions posted by citizens on Facebook, Twitter and YouTube. Otherwise known as...
There's an attitude out there that online fundraising hasn't quite arrived yet in Canada. Almost every nonprofit does it, but most just don't devote much in the way of time or resources to it. I have met many traditional fundraisers...
Web-based fundraising is coming of age. That's the conclusion of the 2011 Convio Online Marketing Nonprofit Benchmark™ Study, which evaluated the results of nearly 600 nonprofit organizations that use Convio's software. The study, released in early March, found that online...
Canadians are a giving bunch, that much we know. The most recent Canadian Survey of Giving, Volunteering and Participating (CSGVP) stated that in 2007 Canadians volunteered 2.1 billion hours, a 4.2% increase from the previous survey, though the average number...
According to a recent survey1, online giving in 2009 grew significantly more than other revenue generation activities. In 2010, more nonprofits will engage in online fundraising than ever before, and they expect it to be their largest net growth area....
It probably comes as no surprise to many of you that online giving is growing. What may be surprising, however, is that the very wealthy (a reported 1% of donors that are responsible for 32% of nonprofits’ annual gifts) are...
Your success at online fundraising depends on four words. If you want to acquire members and donors, raise funds and encourage others to advocate for your cause, these four words must appear on your website. Subscribe The secret to Internet...
E-mail is fast becoming an integrated part of fundraising programs. On average, Canadians receive six permission-based e-mails a week. Seeking and obtaining permission is the starting point for any successful e-mail fundraising campaign. Permission should be obtained before sending out...
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