Event organizers need to do a better job at measuring and reporting the results of programs to their business sponsors. In the Sponsorship Confidence Survey we carried out (CF, October 11, November 23, November 30, and December 13, 2000), business...
What's every charitable event organizer's worst nightmare? Nobody buys tickets; nobody shows up. The same nightmare haunts sponsoring companies. Never forget that sponsors want strong, positive publicity for the dollars they have invested. All this means that getting the word...
It's Spring. What could be more attractive than a beautiful day on manicured green, playing golf while helping to raise money for a good cause? That is exactly why there are approximately 50,000 charity golf tournaments held throughout Canada each...
Follow this checklist for event success. Objectives I know how to help sponsors connect with community through our event. I focus on desired outcomes and event audience needs and benefits. I ask key influencers to help me reach the right...
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