Many charities host fundraising events to raise money for their cause. But what your organization may not realize is that the type of fundraiser you choose to host says a lot about your organization. Therefore, when planning your fundraisers, in...
Like retail, charities get much of their revenue during the winter holiday season: those few precious weeks bracketed by the lead-in to American Thanksgiving in November and closing with Christmas. With the glut of fundraisers, toy drives and calls for...
In my office we have mixed opinions on what the organization should pay for when it comes to lunches with donors and staff meals/staff retreats. Should a nonprofit ever spend money on alcohol? If yes, what about for staff? It's...
As marketers in the nonprofit sector, we realize that conversations are taking place online between nonprofit organizations and their donors, as well as among many supporters and their friends and associates. The growth of the Internet and online technologies has...
Organizing a fundraising gala is not getting any easier. Aside from the fallout of an unpredictable economy that keeps previously generous hands firmly in pockets, any number of unexpected hurdles can suddenly appear on the scene. The Vancouver Aquarium, for...
This summer we've been looking at how cultural nonprofit organizations are running arts festivals across the country. In June, we spoke with the organizers of Toronto's Luminato festival about their strategic partnership with The New Yorker magazine. In July, the...
Last month in our series about summer arts festivals run by nonprofits, we looked at the partnership between Toronto’s Luminato festival and The New Yorker Magazine. This month, we head way up north, to the town of Inuvik on the...
Summer's here, and as the song says, the time is right for dancing in the streets. It's also right for just about every other type of creative endeavour, and that's because the arts-festival season is kicking into high gear. This...
High quality photographs can help nonprofit organizations bring their stories to life in a way that engages supporters, builds relationships and improves lives. But sourcing great photos can be challenging. Few nonprofits have professional photographers on staff or dedicated budgets...
In 1953, Ramón Rivero took to the streets in Puerto Rico. As the main participant and organizer for the first-known walkathon, Rivero walked 80 miles from San Juan to Ponce and raised the equivalent of $85,000 for the Puerto Rican...
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