With just 80 days left in 2021 (where did the time go!?) Here are a few easy tips to help your organization raise as much as possible this holiday season, and work towards better engagement and relationships with all of your donors. If your...
During times like these, audience engagement is immensely important. In this article, we’ll discuss a key method of maintaining a strong relationship with your members: segmentation. By segmenting your audience, you are dividing your contacts up into specific segments to...
What causes you to open that envelope from a charity? What is going through your mind as you decide to read on? Or make a donation? Wouldn’t it be great if you could unlock some of the secrets that influence...
You mean cleaning isn’t just for my house? For your organization to really get the benefits of your data it must be clean and accurate. So, what is clean data you may ask? As per Wikipedia, data cleaning is...
Where are my donors? Are your donors no longer responding to your calls, letters or emails? Or are they donating less frequently? If so, you might be asking your donors for too many donations. Soliciting gifts too often from the...
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