Original Broadcast Date: July 20, 2023.
Summary: Hosting fundraising events and campaigns is great, but what next? How do you turn event attendees into longtime donors for your organization? In this webinar, we break down the three steps to secure more longtime supporters for your cause. But the best part is these tactics will also allow you to raise more money for your next fundraiser too.
In this webinar, we walk through the following steps:
1. Know where they came from. Through marketing tactics, we can better understand where donors are coming from and what’s driving them to engage.
2. Give them opportunities to give. Once they’re ready to engage how can you use strategic asks to encourage event attendees to support your cause in other ways? From auctions, raffles, and tickets there are multiple ways to engage donors further.
3. Focus on the highest value first. Post-event wrap-up can feel daunting, but once you’ve identified who to engage with first, it’s easy to give the most attention to the event attendees with the highest potential to become longtime supporters. We’ll share the tools you need to identify these individuals in minutes.
Following this session, organizations will walk away with actionable and data-driven tactics that will allow them to raise more for their cause, and also move to a sustainable model with continued donations.
Webinar Recording
Webinar Resources
Download the Slide Deck
The Fundraising Drivers that Raise You More: Free Guide
Examples & Blueprints to Sell Out Your Next Fundraising Event Webinar
About the presenter
Rebecca Alfred, Charity Relationships Lead at Trellis.org | LinkedIn
Rebecca is part of the team at Trellis Social Enterprise Inc, supporting charitable organizations, hospital foundations, non-profits, and other organizations to find new online approaches to raising funds for the causes they care about. Coming from a diverse background including tech companies, marketing agencies, and accounting firms, she’s now settled in the social sector.
Since starting at Trellis, Rebecca has supported hundreds of organizations as they run fundraisers with specialized expertise in signature fundraising events, and donor experience for virtual and hybrid fundraisers. Beyond working at Trellis, Rebecca has also worked in research for non-profit sustainability and developed social programs to meet complex challenges.
“Thank you for a valuable free resource that wasn’t trying to sell anything. Much appreciated!”
– Past CharityVillage Webinar Participant
