Do you ever make impulse buys? You know, that online sale that you just can’t say “no” to? Or you are out on a socially distant walk and you see something that catches your eye in the window? And plus, you want to support a local business!

Think back to that feeling you get when you make that decision. While there might be rational reasons such as price points and needs, what made us push the “buy” button seems to involve something emotional and intuitive that we can’t always logically explain. How our brain says “yes” is well researched, but we don’t talk about this enough in our sector.

If we could understand the science of decision-making better, we would be so much more effective and efficient when crafting communication and designing experiences for our donors. I’m excited to connect with Dana Segal about this topic on today’s podcast episode. Give it a listen. Dana shares some amazing tips on tiny changes that you can implement today to effortlessly raise more money and make it easier for your donors to say “yes”!

P.S. Dana is also one of the world-leading experts sharing her insights in the upcoming Individual Giving Virtual Summit on June 8th. Come hang out with us.

Subscribe & Review in iTunes

Are you subscribed to the podcast? If you’re not, I want to encourage you to do that today. We have even more great interviews coming and I don’t want you to miss an episode. Click here to subscribe in iTunes!

Resources from this Episode

Join us at the FIRST-EVER global virtual fundraising summit for arts, cultural and heritage organizations! Register for the Individual Giving Virtual Summit by clicking here

The Small Nonprofit is produced by Eloisa Jane Mariano