I’ve seen it dozens of times as a career advisor. At some point, after the handshake, work experience list, and presentation of skills, the truth finally pours out: “I need to do something more meaningful. Something with purpose.” So often, my conversations turn from fields and industries, to the individual’s desire to simply make a difference.

As a purpose-driven career advisor, I hear this message countless times. Newcomers to Canada seeking to reconnect to their previous careers, individuals shifting to or entering nonprofit spheres – core to my mission is to help people find purpose in their careers.

We’re in the middle of a revolution. Expert on the science of purpose and fulfilment of work, Aaron Hurst, confirms the struggle for this pursuit is real. He coins it the purpose economy and describes it an economy where purpose propels economic output. 

Where can you begin? Apply these tips below to help kick-start your job search in nonprofit organizations.

Zone in on your passion and natural talents

The first part of targeting your job search in the nonprofit sector is to focus on what matters to you. Identify a list of top three activities that make you spark.

Next, ask yourself, what are my skills? Now, go one step further and ask, what are my natural talents, sometimes referred to as superpowers? While we all have at least one, recognizing them is challenging. This part is typically easier when we ask colleagues, family or friends we trust, where do I naturally shine the most?

Research nonprofit organizations you admire

Once you have a clear idea of your preferred activities, skills sets and superpowers, explore your possibilities. Research nonprofit organizations doing inspiring work in your local community, province, country or in the globe. You can do this by using the CharityVillage job and volunteer search platforms, for instance.

Today more than ever, organizations rely on social media platforms – LinkedIn, Facebook, Instagram, and Twitter to showcase their brand. Use hashtags to learn about organizations’ missions, work cultures, and challenges. For instance, if you’re targeting organizations with leaders in nonprofits, search #nonprofitleadership and read about the latest posts. Want to discover about who is #hiring, or who values #worklifebalance? Search it! Read more on how to optimize your hashtag for job search in Alison Doyle’s The Balance article.

Next, select a list of your dream organizations.

Showcase your value

Seek volunteer opportunities that align with your passion and talents. Stay updated with Volunteer Canada’s message on volunteering during COVID-19. Although physical contact is not recommended, check-in calls, emails and social media are encouraged! Located in Montreal? The Saint-Antoine 50+ Community Centre and Contactivity Centre could surely use your support.

Be yourself, don’t try to be perfect! Own your story to make your resume and cover letter stand out. Optimize your LinkedIn profile. If you are asking yourself: I found my dream organization, yet have no experience dealing with the issues they tackle, nor the job role. Now what?

You dream to transition into the healthcare sector, for instance, but have never stepped foot in that world before. Use LinkedIn to learn about the organization(s) and its clients, services, initiatives. Show your value without the traditional path or education they are looking for. You can either make this clear in your job application, or you can propose your versatile skills and experience that will be key to find solutions to their challenges.

Create your community

The hidden job market refers to jobs that aren’t advertised or posted online.

LinkedIn is a brilliant tool to help you develop a network. New to the platform? Begin by connecting with like-minded people: colleagues, friends, family, associations. Build authentic relationships. Reconnect with inspiring people who have touched you in previous events or conferences. Comment on LinkedIn articles and posts that align with your purpose on a daily basis. Take this opportunity to write blog posts or LinkedIn articles on relevant news and topics with your network. Yet, be selective with your activity, as posting or sharing unrelated articles will dilute your message. These guidelines will help you to build your “tribe” and land your next job in an organization that you admire. You can learn more about building your online brand here.

We are now facing a remarkable time. The present climate is bringing people together – even if physically, we must be apart. There is no better time to offer your help. The labor market is indeed changing. To the mission-driven job seekers out there, get to work, and apply these proven strategies!

Emilie translates purpose into action to achieve purpose-driven careers as the way for outstanding performance and a greater well-being. She’s currently working as a Career Advisor in the McGill Career Advising and Transition Services (CATS) office. Say hello on LinkedIn!