Original broadcast date: Thursday, May 7, 2020
Summary: Influencer marketing has exploded in recent years. This form of engagement is more than prestige, advertising and brand endorsement. It’s about storytelling, community building and connecting with people in a meaningful way. In the non-profit and charitable sector community influencers are all around us: frontline workers, donors, board members, volunteers and yes, fundraisers. You’re an influencer with a cause. And in the wake of COVID-19, your efforts and passion have never been more important.
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About the presenter
Nicole Beatty is a Certified Fundraising Executive (CFRE) who has raised $30 million for causes worldwide and co-founded four charities. Nicole manages her own consultancy, specializing in capacity building, operational planning, coaching, and development services for nonprofit organizations, social enterprises and other community-minded businesses. In 2018, Nicole was elected municipal Councillor for her hometown, Cobourg, Ontario, and appointed the Planning and Heritage portfolio. Nicole is an avid reader and writer, a social justice advocate, and loves outdoor adventures, yoga and bicycles. Nicole earned her BA Hons from the University of Ottawa and received a post-graduate certificate from Ryerson University.
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